Case Study

How Semrush Berlin Made Office Lunch a Core Part of Its Employee Benefits

4 min readPublished 2026-10-14
Jatin Gagwani

Jatin Gagwani

Performance Marketer @Bella&Bona

Semrush employees having lunch together in their Berlin office

Learn how Semrush made healthy lunch a core part of their employee benefits.

Semrush and Bella&Bona: partners since January 2023, 7,500+ lunches served, 213 employees with access

Watch the full story: Semrush x Bella&Bona

About Semrush

Semrush is a leading online visibility management and SaaS platform that helps businesses worldwide grow their online presence. Based in the heart of Berlin, its team of marketing, design and product experts works together in a dynamic, community-driven environment.

SectorOfficeService
SEO / SEMZimmerstraße, BerlinOffice Lunch

The Challenge

As hybrid and remote work shaped the modern workplace, Semrush’s Berlin office wanted to bring teams back together. It needed a way to encourage in-office attendance, improve employee wellbeing and build a sense of community that fits its forward-thinking brand.

A Tailored Office Lunch Program

To raise satisfaction and wellbeing, Semrush added Bella&Bona’s Office Lunch to its benefits package. Employees order fresh, varied meals in the Bella&Bona app or browser, matching their dietary preferences. Thanks to the tax-free meal benefit, Semrush offers the perk cost-effectively and in line with company policy. At Semrush Berlin, lunch is an experience: fresh, high-quality meals, including salads, hearty bowls and seasonal specials, delivered to the office.

Bella&Bona lunches are a great example of how we provide variety to our employees, giving them the flexibility to choose their meals daily, from salads to bowls and everything in between.
Jana Krivenkaja, Public Relations, Marketing, Content, Semrush

A Culture of Choice

It’s the little things. Beyond flexible hours, hobby support and unlimited PTO, Semrush gives employees choices that improve their work experience. Bella&Bona’s lunches are a good example: employees don’t have to come to the office every day, yet many choose to, drawn by fresh meals and the chance to share lunch with colleagues.

Reusable Containers and Wellbeing

Just as Semrush promotes sustainable online growth, Bella&Bona delivers in reusable containers with locally sourced ingredients and a carefully curated menu. It matches Semrush’s values on both planetary health and employee wellness.

Reusable Bella&Bona lunch bowls in a Berlin office

Results of the Partnership

  1. Team-building through shared meals. The Online Canteen made lunch a highlight of the day. Instead of scattering for lunch, Semrush teams gather around a shared meal.
  2. Fresh and diverse menu. With 30+ dishes in rotation, there are healthy, tasty options for every preference, whether vegan, vegetarian or otherwise.
  3. Seamless integration. Adding Bella&Bona to its existing benefits program removed the admin work of coordinating lunch.

Conclusion

The collaboration shows how a well-structured Office Lunch program can improve workplace culture, wellbeing and sustainability. With fresh, flexible and eco-conscious meals, Semrush has improved daily operations and reinforced its commitment to innovation and employee satisfaction. Want the same for your office? Book a free trial lunch.

Case study

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