Press

Our founder’s story on Startbase

1 min readPublished 2026-09-14
Jatin Gagwani

Jatin Gagwani

Performance Marketer @Bella&Bona

Startbase and Bella&Bona logos next to the headline “Our founder’s story”

n Startbase, the startup platform, our CEO Niccolò Lapini shared the story of how Bella&Bona began, in his own words.

What you’ll learn from the article

  • Where the idea came from: a lunch break that was mostly spent waiting in line.
  • Why we cook in our own kitchens from day one, and what that changes for taste, portions and price.
  • How we got from Munich to our third kitchen in NRW, and what we learned on the way.
Startbase × Bella&Bona

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Read the full article

Want the full story? Niccolò tells it on Startbase: “From a half-hour lunch break to our third in-house production kitchen”

Read on Startbase