Press

Our founder’s story on Startbase
1 min readPublished 2026-09-14

Jatin Gagwani
Performance Marketer @Bella&Bona

n Startbase, the startup platform, our CEO Niccolò Lapini shared the story of how Bella&Bona began, in his own words.
What you’ll learn from the article
- Where the idea came from: a lunch break that was mostly spent waiting in line.
- Why we cook in our own kitchens from day one, and what that changes for taste, portions and price.
- How we got from Munich to our third kitchen in NRW, and what we learned on the way.

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Read the full article
Want the full story? Niccolò tells it on Startbase: “From a half-hour lunch break to our third in-house production kitchen”